Trademark Waggo Wegman

Image via NY Times, William Wegman courtesy of Trademark

Fashion week is winding down here in New York and we couldn’t help but notice all the fashionable dogs popping up in campaigns for some seriously stylish brands.

Trademark, the minimalist, downtown brand collaborated with renowned Weimaraner photographer, William Wegman for the most pup-tastic lookbook we’ve ever seen. You can check out the the New York Times coverage here. Continue reading

Dog Greeting Cards

Waggo Benny Christmas cards illustrated by Jo Chambers of Studio Legohead

We came across the talented illustrator Jo Chambers of Studio Legohead a few years back and commissioned her to create some greeting cards for us at the holidays. She’s known for her darling custom portraits of dogs and cats, as well as her floral patterns and embroideries. We’ve been following her work ever since and wanted to re-introduce her work to our Waggo fans. A big thanks to Jo for answering our questions! Continue reading


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We love a story with a happy ending and we came across one that simultaneously broke our hearts and made us cheer with joy! If you need your daily cry, read this story about Rusty that we came across on The Dodo. If ever there was a reason to adopt a rescue dog, this story will give you all the reasons you could ever need! Spoiler alert: things end well for Rusty! It’s Dogust, so go on and celebrate all the rescue pups out there! Adopt, don’t shop!


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The first of the month marks the annual celebration of Dogust and we couldn’t be happier to celebrate the rescue dogs! Technically, August 1 marks the day to celebrate the unknown birthdays of rescue dogs but we’ve never been ones to celebrate our birthdays for one day only. Nay, a month long celebration is in order for these pups! Celebrate with some extra specials treats, a new toy (may we suggest one of ours?!) or even just a long walk in the park will be much appreciated by your pooch. Our rescue dogs have stolen our hearts, show them so love during their special month!  Continue reading

Today is National Mutt Day! Needless to say it’s one of our favorite doggy-centric holidays here at Waggo, so we decided to celebrate by creating a fun quiz for you to enjoy over this summer weekend. (The dog days of summer are here, indeed. ) You can find more information on the history of this very special holiday here. In the meantime, simply click on the above image and you’ll be guided through a few fun questions to analyze.. What Kind of Mutt Are You? We found ourselves playing it more than just a few times. Enjoy!